Simple Beacon Blog Introduction and Proximity Marketing Definition

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Welcome to the Simple Beacon Blog. This is intended to be an informal and informative space for us to provide Simple Beacon’s customers and potential customers with the information they are looking for as well as stuff we think is important.

Simple Beacon

Simple Beacon products fall in the realm of “Proximity Marketing.” Proximity marketing is defined by Wikipedia as:

“Proximity Marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.” [1]

In summary, Proximity Marketing involves using some sort of technology to market to individuals in a specific location or area.

At Simple Beacon we implement a type of Proximity Marketing by using Bluetooth Low Energy (BLE) “Beacons” that are able to communicate with nearby Android smartphones and tablets to send them custom notifications including website links. All of this DOES NOT require the recipient to have a special app installed, they only need to have Location and Bluetooth services enabled. And yes, as of the date of this posting, there is currently no way for us to send a notification to an iPhone without some sort of special app already installed. (This will be a future blog post).

We hope that our future posts are of interest!

P.S. If you want us at Simple Beacon to address a specific question or topic on our Blog, please email us at


[1] Proximity marketing. (n.d.). In Wikipedia. Retrieved February 28th, 2018, from

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